Lots of noise has been made about Apple's decision to withdraw from Macworld after Jan 2009.
I personally think that there are several reasons behind this, the biggest being that Apple would rather announce products on its own schedule and venues rather than be forced to wait until January every year to build up the hype. It has already done this several times on its own Special Events, with invites to the press sent out literally days beforehand. The speed of this tactic means that Apple can still keep every detail under wraps until it is really ready, rather than make pre-announcements for products that will not ship until several months later, which disappoints everyone. Worst still, they had to pump up the hype by announcing products such as MobileMe and iPhone 2.0 which caused such a shock to everyone who expected better from Apple. I think they've learnt their lesson and are refraining from over-hyping their products now.
It would also save Apple a ton of money on the venue and logistics of setting up a large booth there.
As a fan, I'm a little hurt by this news, and that I'll never be able to attend one now, but there are two facts here to deal with: 1) It's really too far for me to make a quick trip to San Francisco just to attend and then return, not to mention the cost. 2) Macworld seems to have lost its momentum and buzz after the big iPhone announcement in 2007. It's a shame to lose the big event that everyone gets so excited about, and looking forward to seeing new products, but if there's nothing to announce, then it all ends up rather anti-climatic, and probably even worse than not having one.
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